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Do You Want to Neglect a Large Proportion of Potential Worldwide Customers Just Because Your Web Page Load Time is Slow?

An important aspect of website design is to reduce web page load time to the lowest possible. A slim trim website design is in some ways like an attractive athletic woman, so let us call this article "A website weight loss programmer" that will help you make your web pages load much faster.
Why is it so important to reduce website load time?
A website has global reach but Internet connection speeds in various countries are not the same. A lot of dial-ups and slow broadband connections still exist. Recently published research has revealed that unless massive amounts are spent on improving Internet infrastructure, the average global connection speed may show a dip by 2010. Even for those who do have high-speed connections, the total number of relevant websites on the Internet is growing fast for the help www.video-web-wizards.com. This directly translates into less time spent by the viewer per web page. Generally speaking, patience is a rare commodity in today's world of reducing resource-to-consumption ratios. Do you want to neglect a large proportion of potential worldwide customers just because your web page load time is slow? If not, then follow the steps below to reduce website load time.
Women usually work on trimming the hips, shaping legs and removing cellulites in various places. Similarly, I have classified below "website weight loss programme" into three 'broad' categories: Graphics, Code and Other Factors. Please note that you should meticulously follow as many steps as you can to take the redundant fat out of your website design and reduce "website loading time" to a bare minimum.
WEBSITE WEIGHT LOSS PROGRAMME
A. TRIM the Graphics (Slim hips:-)
1. Avoid Graphic Heavy or Complicated Web Design
Website designs that use many images (especially those with special effects) generally take a long time to load. What if a good looking website keeps loosing valuable visitors just because its web pages take too much loading time? Try to be discrete and use less number of images / graphics while maintaining the look and impact of the website design. Remember that text links are easily read by search engines and load faster than graphic buttons. Sometimes it is also possible to move large images from an important page to a section like "Gallery" to reduce web page load time.
2. Use Only Optimized Images
Optimize each image in editing software like Photoshop. There are different image formats like GIF, JPEG, PNG, TIFF etc., so try to save images in the appropriate format. As a rule-of-thumb, GIF is more suitable for uniform color images and JPEG for real world scenes. GIF saved at 256 colors should be reduced (as much as possible) to 128, 64 or 32 colors without comprising image quality. To reduce website load time JPEGs should be saved in the lowest quality possible without spoiling picture impact. You can also use PNG if you are sure that your users are using newer browsers.
3. Specify Image Dimensions
While inserting images in HTML always mention height and width attributes. This helps the web browser to know the image size before loading it. The browser will then reserve the area for the images while rest of the web page design continues to load, thereby reducing website loading time. Do not use the height and width tags for image size reduction.
4. Pre-load Your Images
You can pre-load some heavy images of the next pages (that can be reached by clicking on links within the current page) by defining them at the footer of the current web page. For example, img src="nextimage" height ="1" width="1" inserts a 1x1 pixel image in the footer that is read by the browser when the code above it has been read. Thereafter, while your visitor is viewing your main page, images of the next page will continue to download to the viewer's PC in the background and will reduce subsequent web page load times. This is not recommended for direct Adwords landing pages because Google has recently announced that high web page load time will negatively impact the landing page quality score.
5. Optimize Flash Files
Animating important stuff can make an impact on the visitor. If possible, avoid animated GIF images in website designs; instead use Flash with discretion. Always use optimized flash files. There are so many ways to reduce Flash loading time that I will be covering this in a separate article.
B. TRIM the Code (Shapely legs
1. Remove Useless Code:
While using an HTML generator, some extra or empty tags get inserted in the code, for e.g. breaking spaces, block quotes, unnecessary extra space, blank lines etc. Even if you hand-code HTML, always manually check your website design code and remove the empty or unnecessary HTML tags for the help www.web-audios-plus.com. Use appropriate DOCTYPE and close all HTML markup elements. The browser will then have less work to do matching elements. Clean coding of a web page will not only reduce website load time but also increases your text-to-code ratio and search engine spiders do not have to spend time deciphering irrelevant stuff.
2. Use of Shorthand External CSS
CSS helps make your website design code compact as well as clean and its proper usage helps reduce website loading time. Define common font styles, images etc. (used in a set of web pages) in one single external CSS. By doing this, you will not have to insert the same tags again and again on different pages - just call the CSS and apply that particular class. With all your repetitive stuff defined in the CSS file, the browser won't have to read each single tag all over again. Always use External CSS file and remember to remove extra, unused styles from it.
Use smaller class names and shorthand CSS instead of putting each CSS attribute in its own line.
For example:
"body{
background: url("image.jpg");
background-color: #cccccc;
background-repeat: repeat-x;
}"
Above code can be written as below when using shorthand CSS:
"body {
background: #cccccc url('image.jpg') repeat-x;
}"
A properly created small external CSS file will substantially reduce website load time.
3. Use External JavaScript
If you must use JavaScript, merge small common JavaScript files into a single external file and then (for newer browsers) you may compress it. This will reduce website loading time and you don't have to write the script on each web page - the web browser has this file in its cache and won't have to download it each time another web page loads.
4. For Table Based Website Design
Avoid unnecessary nested and full-page tables. If you insert a table inside another table, it increases web page load time because the browser has to read the content located in the innermost table. Avoid unnecessary nested tables, instead divide your page into different sections like header, body, footer etc. according to your layout and use a different table for each section. Your browser will be able to load your web page a bit faster.
5. Use Table-less Website Designs
Every time when a website is opened, the browser has to first scan tables and then load the content of the page which increases the website loading time. Using CSS and DIV tags you can avoid tables altogether and reduce website loading time substantially.
C. OTHER factors that reduce website load time (remove the cellulites:-)
1. Host on a high-end server with fast connectivity to decrease website loading time.
2. If you have a database driven website, it is faster and more secure to place your content on one server and your database on another. Consider SSI for common page elements, AJAX for page refreshes and Jar compressed files that load faster into the temp.
3. Avoid background music files and if it is very necessary to use them then use highly compressed music file formats. Avoid having much stuff on your website loading from other websites and reduce the number of HTTP requests.
4. Adding a slash at the end of a link like domain.com/contact informs the server that this is a directory page and it does not have to waste time working out what kind of file exists at that address.
5. Using fewer redirects, Iframes, PhP and database queries also helps reduce website loading time.

About the Author

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Digital File Preparation Guide

Use Page Layout Programs such as InDesign or Quark
• Create your document in the exact size of the final trimmed piece. For example, if you are creating a letter size multiple-page document with facing pages, your page size would be 8.5x11, not 11x17.
• Use the master page to place common items such as page numbers in the same location on multiple pages.
• Create multiple-page documents in reader’s spreads.
• Extend images that bleed off the document page by an 1/8” (standard).
• Delete unused colors in the color palette from EPS and page layout files.
• Images that cross-over facing pages should be divided into two separate picture boxes and aligned on their respective pages.
• Scale bitmap images no more than 10% up or down from their original size. A drastic enlargement will cause loss of detail and a drastic reduction may extend imaging time and delay your job.
• Link images in your Illustrator and FreeHand files. Do not embed them.

Tip: Remember to include any special Quark Xtensions you may have used to create your document.
Tip: Creating files in drawing programs such as Illustrator, FreeHand or Corel Draw can sometimes incur additional charges by printers.

Saving images
• Save all PhotoShop files in the CMYK color mode, which includes any nested or embedded files.
• Submit PhotoShop files only in the TIFF or EPS formats (DCS is an EPS).
• Delete any unused alpha channels or clipping paths in flattened PhotoShop   files.
• Delete unused colors in the color palette from Illustrator, FreeHand.
• Turn off JPEG, LZW, or ZIP compression in your PhotoShop files.

There are two types of images: Vector and Bitmap. Vector images consist of lines and curves you create in programs like Illustrator or Freehand.They are called vectors because they can be described in mathematical terms such as size, length and position .Vector graphics are device-independent, meaning they can be scaled up or down with no loss in detail.

Bitmap images are created in painting programs such as PhotoShop. Bitmaps (also called, raster images) are created on a grid with small squares called, pixels. Each pixel has a location and color value assigned to it. These images are device-dependent, meaning they have a fixed number of pixels for a given area. Images that look jagged or bitmapped do not have a sufficient amount of pixel information or resolution. A high resolution image will have more pixels per grid, which allows for greater detail and color transitions.

Tip: A formula for determining resolution (dpi) is: 1.5 x the line screen = resolution. Many still use the old formula of 2x the line screen, but there is no visible loss of detail at this lower dpi and it saves valuable disk space.

Image types
Bitmap (in Bitmap mode) Typically black & white images (no grays) used for text or logos. These should be saved at 600 dpi, as a TIFF and scaled to 100% of the intended size.The background can be set to
none.Use your page layout program to colorize the image.

Bitmap (in Grayscale or CMYK mode) These are black & white or color images.They should be saved at 225 dpi, as a TIFF or EPS and scaled to 100% of the intended size. Printers prefer TIFFs if there are no clipping
paths, because EPSs tend to have a slightly larger file size.The background should be set to white or a color in QuarkXpress.

Tip: If you are creating an image with a clipping path it must be saved as an EPS and the tolerance should be set between 2 and 4, with 2 being a tighter setting for irregular shapes.

Bitmap (in duotone mode) These images can be monotones, duotones, tritones or quadtones and must be saved as an EPS.

Tip: Use channel 1 for the darkest color and if you are using black make sure it says Black in the window, not Process Black (your page layout program will see it as a different color). Set the screen angles in your page layout program not in PhotoShop. Scott Lithographing can select them for you upon request.

Vector Can be saved at any size and scaled up or down in your page layout program (we suggest 100% for a better preview) and they can only be saved as an EPS.

Tip: Prevent gradient banding: Set the output resolution to 2540.

Color Modes
You may color correct in RGB or LAB, but save images that will be imported into you page layout program in CMYK mode. Importing in RGB will prevent the image from being output properly. RGB is for images that will only be viewed on a monitor.

Tip: Remember to calibrate your monitor frequently and delete any alpha channels to reduce the file size.

Color Selection
Spot (PMS) colors must use the same name in all image files. For instance, if you are using PMS 185 CV in a file and PMS 185 CVU in another, your page layout program will see them as two separate colors. Please indicate if a PMS color is to be spot or built out of process colors.

Tip: Keep in mind that some spot colors do not reproduce satisfactorily when built out of process.

Tip: If you are using metallic inks it is a good idea to aqueous coat or varnish the sheet to prevent smearing.

Fonts
• Be sure to include the printer and screen font for each Type 1 font.
• Check the font usage window to ensure you have included all your fonts.
• If you’ve used fonts in EPS artwork: Either convert the text to paths or   include the font(s).

Basic types of fonts: PostScript, TrueType, OpenType.
Postscript comes in Type 1,2, or 3 (Type 1 is the most popular).You will have two fonts; the screen font and the printer font.The screen font is for
displaying the font on your screen (the icon shows a single "A").The printer font is used by printers and imagesetters to create the type mathematically.

TrueType contains both the screen and printer fonts in one file (the icon shows three "A”s).

OpenType fonts are gaining in popularity due to their cross-platform ability and flexibility. They are essentially a Type 1 or TrueType font in a TrueType shell, so you will have only one file per font weight or style (i.e., bold, italics, small caps, etc...).

Tip: Use current and brand name fonts whenever possible (ie.Adobe, Bitstream). Keep a compressed version of your font library and replace any fonts that cause printing problems.

Tip: Use the actual weight of the typeface, such as Helvetica Bold.Do not use menu styling.

Trapping
Printers normally handle trapping, so discuss any concerns you have. If you are comfortable doing your own, you should relay that to your printer. Although, it may make you liable for any trapping errors.

Spelling
As a rule, printers do not check the spelling of documents because they are not privy to the jargon, product names, or special pronouns of other industries. Spell-check and proof-read your document carefully. It’s also an excellent idea to have two other individuals proof-read the text before submittal.

PC Files
Printers were primarily Mac-based, but virtually all of them now accept PC files created in QuarkXpress, Pagemaker, InDesign, PhotoShop, Illustrator, Freehand, and Corel Draw EPS files. It’s a good idea to check with your printer before submitting files created with Microsoft products, such as MS Word or Publisher.

Collecting Files
I strongly suggest using the Collect for Output option when using QuarkXpress. Collect all the elements of your job (images, fonts and final files) and place them into one of three folders: Finals, Support, and Fonts.Do not send files that are not pertinent to the job. Please be aware that Quark will list the fonts on the collect for output report, but it will not collect them for you.

Tip: I strongly recommend using FlightCheck or your page layout program's "preflight" feature prior to submitting your files.

Media
Printers accept just about any media today, and many have ftp sites that can save you travel time.Your printer should have a list of acceptable media.

Archiving
Many printers archive your work for the purpose of rerunning it, but do not count on it! Be sure you have a back-up copy of your project. I suggest a regular archiving procedure to ensure you have your work in the future. Personally, I use a digital tape system with Retrospect, and I keep a full catalog outside the studio in the event of fire or other loss.

FINAL CHECK LIST:
• All electronic files, support images and fonts on disk
• All photos, transparencies, or art to be scanned
• Any special instructions
• A set of color proofs or lasers
• A set each of b&w laser composites/separations
• A mock-up (if applicable)
• A previously printed sample (if applicable)

About the Author
Derald Schultz is the founder and principal of Mediarail Design, Inc. A design firm based in Atlanta, Georgia specializing in graphic design, web design, and commercial printing services. Mr. Schultz holds degrees in Printing & Publishing, and Visual Communications. He worked within the design and printing communities for over 25 years before launching his own firm. Mediarail Design serves a wide variety clients across the country.

© 2006-2008 Derald Schultz, Mediarail Design, Inc.

About the Author

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